Printed Fabric Fashion

Marimekko is a Finnish fashion brand that introduced pioneering printed fabric patterns, created fashion shows to promote these patterns and gained worldwide presence and influence. Marimekko is a Finnish home furnishings, textiles, and fashion company based in Helsinki. It made important contributions to fashion in the 1960s. It is particularly noted for its brightly colored printed fabrics and simple styles, used both in women’s garments and in home furnishings.

The heart and soul of the company is their printed fabric designs using a digital fabric printer.

Marimekko was founded in 1951 by Viljo and Armi Ratia, after the Viljo’s oil-cloth factory project failed and was converted to a garment plant. Armi asked some artist friends to apply their graphic designs to textiles. To show how the fabric could be used, the company then designed and sold a line of simple dresses using their fabric.

This video is courtesy of Designer People youtube channel.