Digital Printing Gives Freedom to Fashion Designers

Digital printing is probably the greatest innovation in the fashion industry. The “vastly improved digital printing technologies allow designers to innovate while beefing up their brands,” Christina Binkley declared in the Wall Street Journal

For Binkley, the printing revolution means that the textiles print isn’t just the new big thing, but is becoming more important and more recognisable than the logo in the branding of fashion companies – whether it’s Prada, Pucci, or Jil Sander.

Digital Printing

Fashion designers nowadays rely on technology from Photoshop and Illustrator to digital photography – digital printing is “the tool” that works best with them.

Before designers could not translate their designs right away whether it was a custom design for your dress, or a photograph or a painting – and put it on to fabric as it will need large yardage minimums that had to be met for rotary or flatbed screen printing.

Typically this means two types of designer are interested in digital printing. The first is the major design company that needs to produce a prototype. They want to make their product, show it to the buyer, and get an order that is committed. The other major use is for short-run commercial printing. Here, it’s either new designers or high-end or couture companies that are interested.

Digital Printing

Digital Fabric Printer is a place for design to come to life through the use of Digital Fabric Printing onto polyester. We offer both meterage printing and placement printing for both small and large runs.

Our principal services that we offer are:

– Meterage printing- Up to 150cm wide, we can print anywhere from 2 metres to 200+ metres of fabric printing. Please view our list of fabrics you can print on or you can also provide your own. Please see our pricing here.

– Placement printing- We offer placement printing for 100 x 75cm squares which is completed in-house. This can be beneficial for sampling, completing panels of dresses, small runs of cushion, creating banners and so forth. Please see our pricing here.

Please view all our services above and visit our pricing page for more information on pricing. Should you wish to receive a quote please fill out our enquiry form.